OUR PROJECTS
PETRA SEGRETA RESORT & SPA
The only five-star Relais & Chateaux property on the island, Petra Segreta is a model of excellence.
Objectives: harmonise communication across the various channels, consolidate position as leader in category and strengthen an already good reputation as a gourmet destination for external customers.
Our contribution:
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Positioning the resort as one of the most exclusive in Sardinia;
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Preparation of the marketing and communications plan in light of the objectives set by the owners;
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Creation of texts for all communication channels;
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Management of the website and digital strategy to drive qualified international traffic for conversion into new clients for the resort;
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Management of social media accounts in line with the marketing strategy;
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Management of reviews on TripAdvisor;
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Management of press office and PR with the achievement of qualified media coverage in publications such as Corriere della Sera, Vanity Fair, Grazia, and Repubblica;
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Planning, organisation and communication of the Sustainable Gourmet Festival.
ABI D'ORU BEACH HOTEL & SPA
An historic hotel, the first built in Porto Rotondo and the Costa Smeralda, one of very few five-star hotels located on the beach. Objectives: after a year of restructuring and expansion, to attract an increasingly high-end target audience; harmonising communication across the various channels, promoting the spa and wellness packages.
Our contribution:
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Positioning: Hotel Abi d'Oru becomes Abi d'Oru Sardinian Beach Hotel & Spa;
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Storytelling for the new brand identity;
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Communications and marketing plan in line with sales targets;
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Crafting new texts for all communication channels;
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Internal and external communications tools: signage, forms, menus, stationery, directories, brochure and spa materials;
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Management of the website and digital strategy to drive qualified international traffic for conversion into new clients for the resort;
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Management of social media accounts in line with the marketing strategy;
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Management of reviews on TripAdvisor;
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Press office: press kit, presentation of the hotel to national travel and lifestyle publications, organisation of press trips and delivery of media coverage in high-end publications such as Natural Style, Vanity Fair and Style Corriere della Sera.
MORA & MEMO
A young winery located in Serdiana (Ca) headed by Elizabeth Pala.
Objectives: create brand awareness in the specialist media and amongst a wider audience in Sardinia and beyond.
Our contribution:
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Launch of a media relations campaign with the main Italian newspapers
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Drafting of the press kit
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Creation of a dedicated database
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One-on-one contacts with selected journalists
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Organization of individual and group press trips
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Achievement of a quality press review dedicated to the destination: Style-Corriere della Sera, Elle, AD, Marie Claire and several others.
MORA & MEMO
A young winery located in Serdiana (CA) headed by Elizabeth Pala.
Objectives: create brand awareness in the specialist media and amongst a wider audience in Sardinia and beyond.
Our contribution:
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Positioning of the Promenade as the Costa Smeralda Hub for fashion, design, art, and food;
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Identification of values and keywords to communicate;
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Creation of the texts for the website in line with positioning and improvement of the user experience;
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Creation and management of digital campaigns in the main international markets for the Costa Smeralda destination to increase brand awareness for the Promenade and drive qualified traffic to the site;
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Support for social media strategy management;
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Coordination of UK PR agency.
Our contribution:
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Responsible for editorial content, production and distribution of YCCS magazine (coast.style/yccsmagazine);
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Content creation and publishing of the Yacht Club's YCCS yearbook;
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Design and construction of the YCCS app, an advanced tool allowing the different sectors of the Club to communicate instantly with members and sailors.
YACHT CLUB COSTA SMERALDA
Among the best-known and most active Yacht Clubs in the world, most recently the founder and promoter of One Ocean, a major campaign to raise awareness on marine pollution.
Objectives: to create audience awareness on projects connected to One Ocean. Improve internal communication with Members and external communication with regatta participants.
DOMAINE DE MURTOLI
A unique hotel in the world: 20 finely renovated bistros spread over 2500 hectares of Mediterranean maquis, with spa, 3 restaurants, a 9-hole golf course and 10km of pristine beaches and coves.
Objectives: to promote itself on the Italian market to a high-end clientele, caring for a sustainable holiday and keen lover of bien vivre.
