OUR PROJECTS

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CoastPR-Website-Menu-Projects-Petra-Segr

PETRA SEGRETA RESORT & SPA

The only five-star Relais & Chateaux property on the island, Petra Segreta is a model of excellence.

Objectives: harmonise communication across the various channels, consolidate position as leader in category and strengthen an already good reputation as a gourmet destination for external customers.

Our contribution:

  • Positioning the resort as one of the most exclusive in Sardinia;

  • Preparation of the marketing and communications plan in light of the objectives set by the owners;

  • Creation of texts for all communication channels;

  • Management of the website and digital strategy to drive qualified international traffic for conversion into new clients for the resort;

  • Management of social media accounts in line with the marketing strategy;

  • Management of reviews on TripAdvisor;

  • Management of press office and PR with the achievement of qualified media coverage in publications such as Corriere della Sera, Vanity Fair, Grazia, and Repubblica;

  • Planning, organisation and communication of the Sustainable Gourmet Festival.

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ABI D'ORU BEACH HOTEL & SPA

An historic hotel, the first built in Porto Rotondo and the Costa Smeralda, one of very few five-star hotels located on the beach. Objectives: after a year of restructuring and expansion, to attract an increasingly high-end target audience; harmonising communication across the various channels, promoting the spa and wellness packages.

Our contribution:

  • Positioning: Hotel Abi d'Oru becomes Abi d'Oru Sardinian Beach Hotel & Spa;

  • Storytelling for the new brand identity;

  • Communications and marketing plan in line with sales targets;

  • Crafting new texts for all communication channels;

  • Internal and external communications tools: signage, forms, menus, stationery, directories, brochure and spa materials;

  • Management of the website and digital strategy to drive qualified international traffic for conversion into new clients for the resort;

  • Management of social media accounts in line with the marketing strategy;

  • Management of reviews on TripAdvisor;

  • Press office: press kit, presentation of the hotel to national travel and lifestyle publications, organisation of press trips and delivery of media coverage in high-end publications such as Natural Style, Vanity Fair and Style Corriere della Sera.

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MORA & MEMO

A young winery located in Serdiana (Ca) headed by Elizabeth Pala. 

Objectives: create brand awareness in the specialist media and amongst a wider audience in Sardinia and beyond.

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Our contribution:

  • Launch of a media relations campaign with the main Italian newspapers

  • Drafting of the press kit

  • Creation of a dedicated database

  • One-on-one contacts with selected journalists

  • Organization of individual and group press trips 

  • Achievement of a quality press review dedicated to the destination: Style-Corriere della Sera, Elle, AD, Marie Claire and several others.

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MORA & MEMO

A young winery located in Serdiana (CA) headed by Elizabeth Pala.

Objectives: create brand awareness in the specialist media and amongst a wider audience in Sardinia and beyond.

Our contribution:

  • Positioning of the Promenade as the Costa Smeralda Hub for fashion, design, art, and food;

  • Identification of values and keywords to communicate;

  • Creation of the texts for the website in line with positioning and improvement of the user experience;

  • Creation and management of digital campaigns in the main international markets for the Costa Smeralda destination to increase brand awareness for the Promenade and drive qualified traffic to the site;

  • Support for social media strategy management;

  • Coordination of UK PR agency.

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Our contribution:

  • Responsible for editorial content, production and distribution of YCCS magazine (coast.style/yccsmagazine);

  • Content creation and publishing of the Yacht Club's YCCS yearbook;

  • Design and construction of the YCCS app, an advanced tool allowing the different sectors of the Club to communicate instantly with members and sailors.

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YACHT CLUB COSTA SMERALDA

Among the best-known and most active Yacht Clubs in the world, most recently the founder and promoter of One Ocean, a major campaign to raise awareness on marine pollution. 

Objectives: to create audience awareness on projects connected to One Ocean. Improve internal communication with Members and external communication with regatta participants.

 
 
 
 

DOMAINE DE MURTOLI 

A unique hotel in the world: 20 finely renovated bistros spread over 2500 hectares of Mediterranean maquis, with spa, 3 restaurants, a 9-hole golf course and 10km of pristine beaches and coves.

Objectives: to promote itself on the Italian market to a high-end clientele, caring for a sustainable holiday and keen lover of bien vivre.