PRESS OFFICE & DIGITAL PR
Press Office and Public Relations are among the most powerful tools for communicating your message, distinguishing your brand from competitors and creating a credible and authentic voice. With more than 12 years’ experience and a consolidated network of contacts within the travel, lifestyle and food and wine areas, we create bespoke PR campaigns that communicate your story and your happenings to the local, national and international media, reaching audiences in a meaningful and inspirational way.
Creation and distribution of press releases
Creation of press packs
Organization and management of press trips
Organization and management of press conferences, press days etc.
Tracking and distribution of media clippings
Creation of ad hoc mailing lists for each client
In compliance with our corporate DNA, we create and update relevant content for your target audience: informative, entertaining or immersive of the brand experience.
SEO: we optimize your site and its content so as to improve its indexing on search engines.
Landing Page: we create dedicated pages - informative, promotional or even in support of campaigns - optimized and conversion-oriented.
Tracking & Reporting: we analyze traffic data on the site and the channels we activate, we share them through periodic reports and we work together with you on the appropriate strategies and tactics to implement.
SOCIAL MEDIA MARKETING
We provide the right support with managing your company’s social media and communication plan, crafting the right messages and tone of voice within your content calendar.
Content creation: we produce premium photography and video across all digital channels. Together with our customers we choose the right message to convey and align the mood to the content's structure and post-production.
Editorial calendar: we plan to publish our posts in accordance to the objectives to achieve (clicks to website, engagement, awareness and sales) and the right copywriting in English and Italian.
Profiles management: we look after posting and interacting with followers on a daily basis in order to consolidate and grow the social audience.
Reporting: we constantly monitor the social performance and regularly share data and goals achieved.
We produce promotional content for your users through pay-per-click campaigns on different channels, both online and social. Thanks to an increased targeting potential and a more accurate management of the available budget, we connect your brand with your target audience in an effective way.
On Facebook & Instagram: we run social campaigns to raise your brand awareness on these channels, increase engagement with your target audience, generate leads and, ultimately, increase traffic to your corporate website - turning everyone, not just followers, into potential customers.
On Google: through digital campaigns - both search and display - we promote your brand on international markets, bringing new potential customers directly to your site.
Via MetaSearch: through these search tools that are increasingly used by travelers, we tap into your target audience when planning holidays or buying a product.
We can depend on a tried and tested team of creatives and copywriters, photographers and digital specialists, in house resources and collaborators. Continuity runs right through to the print team who ensure that our characteristic high-quality finishing touches – perfected over two decades of collaboration with exacting clients - are never lacking.
We began life as quality publishers and writing is our daily business. Coast Magazine, recognized as one of the best free-press publications in the world, makes up part of our DNA. We provide texts, ideas and online and offline communications tools to a range of clients.
Our network of contacts and relationships allows companies and brands to get recognized in Costa Smeralda, in the best locations and using the most reliable suppliers to guarantee highly successful events.